A book, funnel, or offer is "right" when it moves a client to the next step you want the client to take, whether it is to give you their email address, or buy your product or service.
The right book works at these 3 different levels:
If we are a good match and work together, we'll together make your book right.
Crafting book titles is extremely tricky. The difference between a good title and not-so-good one can be as much as 10 to 20 times or more sales as shown in the case study below.
Did you know that Tim Ferriss wrote the best-seller The 4-Hour Workweek?
What you may not know is that he originally came up with the book title shown by red arrow above.
But, fortunately, he tested different titles to find a winner.
Making the right offers to your dream clients can immediately make your business very profitable and grow rapidly.
When an offer is "compelling", you don't need great copy to convert.
If your ideal prospects are convinced that your solution will give the result you are promising, without them taking risks, then they are more likely to buy.
Warning: The famous marketer Russell Brunson has popularized the free + shipping book offer. Russell is exceptionally good with videos and has a big ad budget, enabling him to sell thousands of books per month to a wide audience. But his style offer does not work for most coaches and consultant, who have a narrowly focused small audience and a small ad budget.
These questions help focus on what really matters and to create compelling offers that your dream clients would find irresistible.
You needs these funnels:
We consider marketing automation to be part of funnels. Automation moves a prospect to a customer list when they buy your book. Then, they are automatically sent follow up messages to help consume the purchase and then get ready to order your coaching and consulting services.
If you have multiple products/services, each sale moves a client to another list with the goal to sell them the next product/service. And, so on. All this happens automatically in the background -- it is set up just once and occasionally improved.
I used to work at Intel in Santa Clara, CA, as a software engineer. My salary was similar to what other software engineers with similar education and experience earned.
I decided to get more ambitious and see if I could get a higher salary.
So, I applied for a few jobs.
I got a call from Allergan Humphrey (a medical company), and when I reached its office, I was taken to the manager's room.
Phil, the manager, had a large clean desk with just a monitor and a book.
After exchanging "Hellos", I pointed to the book on the table and said, "This is my book".
Puzzled, he asked, "What do you mean?"
I said, "I am an author of this book". Then, I opened the book and showed him my name.
With a surprised look on his face, he said, "Ok then, I have nothing to ask you. Do you want the job?"
It took just 2 to 3 minutes to land the job because I was an author.
What really surprised me was that they agreed to my asking fee, which was 300% of what I earned at Intel.
A Clear Roadmap for Extraordinary Profits for Coaches and Consultants
We help coaches and consultants who are already successful as well as those who are new or switching from other careers.
If you already have books and funnels, we'll review them and work with you to get them right.
If you don't have books or funnels, we'll work with you to create them the right way.
You've already got some new ideas and learned some specific steps you can follow and get more profits.
You have 2 paths in front of you.
Once profits start pouring in, you don't need to go after shiny objects and change your marketing/business on weekly or monthly basis. You can let it work like a well-oiled machine and enjoy free time with your friends and family or with a hobby or a charitable cause. Or, you can continue to focus on business to grow faster.
A 60-minute call with me to audit your overall business blueprint, your books, offers, and funnels. During the call, I will likely create a better book title, better offers, and fixes to your funnels, so you benefit greatly. At the end of the call, if you don't feel you've got value of at least $1,000, you can ask for a full, courteous refund.
|New Clients Blueprint Customized for You
Includes 2 calls of 60-minutes each.
Our discussion will be limited to one dream client, one book, and related offers and funnels.
When you order, we'll send you a list of questions and information we need to understand your business.
In the first call, you give answers to these questions and also tell anything else about your business.
After the first call, my team and I work to create a blueprint of specific changes that can create breakthrough for your business.
These can include right book title, book outline changes, right offers (to get new customer leads at low cost), right offers (backend), and related changes for the funnel.
In the second call, I'll present this blueprint to you and together we'll discuss and finalize the right actions to take, so your business can start getting more new clients and higher profits quickly.
So, you'll be ready to take your business to new level.
|Consulting and Implementation
We offer consulting to cover every aspect of your business as well as we also offer implementation services. We can create a new book for your by interviewing you, book cover design, design funnels, create offers, membership sites, blog sites, Google analytics integration, FB ads, and FB ads management, and any custom programming needed.
It begits with a quote. Quote pricing is $49 and includes a call lasting up to 60 minutes to understand your specific and exact needs.
For large and complex projects, we start with a small two-day micro service to better understand your business requirement and working style. Only after that, we discuss the rest of the project.
A 60-minute call with me to audit your overall business blueprint, your books, offers, and funnels. During the call, I will likely create a better book title, better offers, and show better funnels, so you benefit greatly. At the end of the call, if you don't feel you've got value of at least $1,000, you can ask for a full, courteous refund.