Home - Why Book Funnels - Services - About Us - Contact Us
Fact: Many marketing greats from Frank Kern to Russell Brunson use book funnels as the most important method of getting tens of thousands of new customers.
Because a book is an ideal lead magnet to attract new customers into your world and that a book positions as an expert.
As a result, the new customers trust you to solve their problems and help them get more success.
And, some of those are usually ready to buy your next offer.
The advertising rates per click have been increase over the years and as a result, it is not possible to sell a book profitably by using paid media.
That is where a book funnel comes it.
A book funnel offers additional products after someone has decided to buy a book as an order bump and one-time offers on thank you page.
Usually about 20% of the buyers take up some of these offers and as a result, the average sales amount per buyer becomes 2 to 5 times the price of a book.
This can help you to use paid media to bring customers at profit or at a relatively small upfront loss.
That is why book funnels are becoming so popular.
In general it costs $30 to $60 to sell a book for $5 to $9.
We see experts offer $37 order bump and $197 upsell. I've seen upsells as high as $999 or 1999.
That is how, a book funnel, changes a loss-making book offer into a profit opportunity, allowing you to use paid advertising.
It is like adding new customers for free, allowing you to serve them and sell to them over long term.
Your books, offers, and funnels should be designed to move a prospect or client to the next step, whether it is to give you their email address, or buy your product or service.
The book works at these 3 different levels:
Getting the book title right is most crucial for the success of your book. As a lead magnet, it has to attract the ideal clients and nobody else.
When your dream client sees the book title, they should feel compelled to get the book. Only if they feel "I want it", the book title has done its job.
Previewing the table of contents, your dream clients should feel, "These are exactly the issues I need help with."
The table of contents needs to further convince the prospect, "Yes this is the book I need."
The goal of the book is to give the readers a sense of certainty that you are the right expert to solve the issue they've been facing.
So, reading your book should create certainty and conviction in the mind of the reader that you know exactly what is needed for them to solve their problems or have breakthroughs to take their life or business/finances to the next level.
The book should provide a lot of proof that your solution works, so the reader feels more and more certain and convinced that working with you will solve their issues.
There also needs to be useful contrarian content in the book as well.
There needs to be some training they can use. In fact, a good strategy is to help them complete an easy first step in the book as well (as a major proof point).
But there should be some content that gets them to say - this system is different than what I've seen before.
Finally, it can emphasize the positive outcome of doing what you say as well as the continued negative situation if they don't take action. Together, this push and pull works to create a sense of urgency, so the reader feels compelled to buy your services/products without delay.
Crafting book titles is extremely tricky. The difference between a good title and not-so-good one can be as much as 10 to 20 times or more sales as shown in the case study below.
Did you know that Tim Ferriss wrote the best-seller The 4-Hour Workweek?
What you may not know is that he originally came up with the book title shown by red arrow above.
But, fortunately, he tested different titles to find a winner.
Making compelling offers to your dream clients can immediately make your business very profitable and grow rapidly.
When an offer is "compelling", you don't need great copy to convert.
If your ideal prospects are convinced that your solution will give the result you are promising, without them taking risks, then they are more likely to buy.
Warning: The famous marketer Russell Brunson has popularized the free + shipping book offer. Russell is exceptionally good with videos and has a big ad budget, enabling him to sell thousands of books per month to a wide audience. But his style offer does not work for most coaches and consultant, who have a narrowly focused small audience and a small ad budget.
These questions help focus on what really matters and to create compelling offers that your dream clients would find irresistible.
You needs these funnels:
These capture the email address, so you can follow up. These can offer free stuff or a low-priced product. Adding a low priced product on the thank you page can work well and pay for part of the ad costs.
Many coaches and consultants have low-priced products for front-end sales. The funnels to sells them work well with 1-click upsells after the initial purchase and increases the average cart value.
These are at the core of making good profits.
Your tribe already knows you, likes you, and trust you, so backend offers tend to be higher priced and the real secret behind the profits of successful coaches and consultants.
We consider marketing automation to be part of funnels. Automation moves a prospect to a customer list when they buy your book. Then, they are automatically sent follow up messages to help consume the purchase and then get ready to order your coaching and consulting services.
If you have multiple products/services, each sale moves a client to another list with the goal to sell them the next product/service. And, so on. All this happens automatically in the background -- it is set up just once and occasionally improved.
I used to work at Intel in Santa Clara, CA, as a software engineer. My salary was similar to what other software engineers with similar education and experience earned.
I decided to get more ambitious and see if I could get a higher salary.
So, I applied for a few jobs.
I got a call from Allergan Humphrey (a medical company), and when I reached its office, I was taken to the manager's room.
Phil, the manager, had a large clean desk with just a monitor and a book.
After exchanging "Hellos", I pointed to the book on the table and said, "This is my book".
Puzzled, he asked, "What do you mean?"
I said, "I am an author of this book". Then, I opened the book and showed him my name.
With a surprised look on his face, he said, "Ok then, I have nothing to ask you. Do you want the job?"
It took just 2 to 3 minutes to land the job because I was an author.
What really surprised me was that they agreed to my asking fee, which was 300% of what I earned at Intel.
A Clear Roadmap for Coaches and Consultants
We help coaches and consultants who are already successful as well as those who are new or switching from other careers.
If you already have books and funnels, we'll review them and work with you to get them right.
If you don't have books or funnels, we'll work with you to create them the right way.
You've already got some new ideas and learned some specific steps you can follow and get more profits.
You have 2 paths in front of you.
Once profits start pouring in, you don't need to go after shiny objects and change your marketing/business on weekly or monthly basis. You can let it work like a well-oiled machine and enjoy free time with your friends and family or with a hobby or a charitable cause. Or, you can continue to focus on business to grow faster.
In our 60-minute call, I will audit your books, offers, and funnels.
We'll discuss the strengths and weaknesses of what you have as well as potential breakthroughs, and the fastest path to immediately increasing impact and profits.
At the end of the call, if you don't feel you've got value of at least $1,000, you can ask for a full, courteous refund.